Is selling help with starting a Reiki business a scam? Like in the California Gold rush days where it wasn't the miners who became rich panning for gold, it was the people selling shovels to the people trying to get rich. That's how I feel about things related to showing people how they can build Reiki businesses. Who's actually benefitting from your books, programs, and conferences? Is it really the little town Reiki practitioner who desperately needs to make money with a Reiki practice? If you were giving the information for free, then I wouldn't have a qualm.
One of the most classic business scams is the "self-help" and "secrets of success" where the trick to making money is to "come to my seminar" or "buy my book" so you can know my secrets, too. I'm not accusing you of being selfish or unethical, but there are no business secrets that guarantee success except luck, hard work, and having a product that everyone wants.